FTC, FDA Take Action Against Companies Marketing E-liquids That Resemble Children’s Juice Boxes, Can

Federal Trade Commission press release --------- As part of ongoing efforts to protect youth from the dangers of nicotine and tobacco products, today the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) jointly issued 13 warning letters to manufacturers, distributors, and retailers for selling e-liquids used in e-cigarettes with labeling and/or advertising that resemble kid-friendly food products, such as juice boxes, candies, or cookies, some of them with cartoon-like imagery. Several of the companies receiving warning letters also were cited for illegally selling the products to minors.“Protecting young children from unwarranted health and safety risks is one of our highest priorities,” said Acting FTC Chairman Maureen K. Ohlhausen. “Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable.” To learn more click on the picture below to read the release.