J&J leads advertisers as first named sponsor in new fall lineup of YouTube original programming

Fierce Pharma -------- Ready for another singing talent show with Ryan Seacrest? Johnson & Johnson is. The health and wellness giant has signed on as the exclusive sponsor for YouTube’s upcoming original program called Best.Cover.Ever. The star-studded Seacrest-produced program—singers Demi Lovato, Flo Rida and Jason Derulo are already signed on to perform—will debut this fall as a part of a lineup of original YouTube content that also includes an Ellen DeGeneres show, a Katy Perry special, and a fitness show with comedian Kevin Hart. The premise of Best.Cover.Ever is that amateur singers, selected after sending in a cover song audition video, will perform with that musical superstar on a special collaboration. To learn more click on the picture below to read the article.