How To Guide For: Understanding Cyber Monday -- What Is It

The term "Cyber Monday" was coined in 2005 by a marketing team at Shop.org, a division of the National Retail Federation. The idea was to provide online retailers with a catchy hook to match the brick-and-mortar shopping frenzy fueled by mention of Black Friday savings. Cyber Monday became an increasingly popular day to shop since then. Cyber Monday starts the holiday shopping season for lots of online retailers. Lots of consumers were already taking part, shopping through the Black Friday weekend and into the next week. Many online retailers saw an unexpected jump in sales, likely as a result of these free marketing efforts. By coupling the catchy phrase with sales and promotions, Cyber Monday has since served to push sales up and boost increased online shopping throughout the holiday season. Now consumers have the option of going in stores and shopping Black Friday deals or they can wait until Cyber Monday and do all of their shopping from the comfort of their home. To learn more about Cyber Monday click the pictures below to read the articles.